Haila · Investor Centre
The Future of Hospitality Discovery
Haila is transforming hospitality by bringing together venues, diners and advertisers into one intelligent ecosystem.
Executive Summary
More Than a Booking Platform
Haila is a hospitality discovery platform built around three core audiences: diners, venues and advertisers. Unlike traditional booking platforms, Haila creates demand rather than simply processing bookings.
Each audience increases the value of the others — creating powerful network effects.
The Problem
Hospitality Is Fragmented
Diners, venues and advertisers all struggle with the same gap — no one is creating real-time demand.
Diners
- Calling around
- Outdated booking systems
- Difficulty discovering new venues
- Limited interaction before arriving
Venues
- Empty tables
- Expensive commissions
- Poor customer discovery
- Limited marketing options
- No AI engagement
- Booking systems only manage — they don't generate demand
Advertisers
- Can't reach people right before purchasing
- Expensive digital advertising
- Poor attribution
Our Solution
One Ecosystem. Everyone Wins.
Every interaction benefits all participants — a self-reinforcing loop.
Why Haila is Different
18 Features. One Platform.
Every feature has an icon and subtle animation — built to create demand, not just manage it.
Revenue Model
Multiple High-Margin Recurring Streams
Every stream is digital, infinitely scalable and adds value to the others — creating a compounding revenue engine.
67
Max Ad Inventory / Country
simultaneous advertisers
$100/day
Price per Advertiser
NZD + 15% GST
$2.45M
Max Annual Revenue / Country
advertising alone
Advertising Carousel — Utilisation
Prime homepage advertising · NZ$100/advertiser/day · 67 max per country
Surveys
Unlimited concurrent branded surveys at NZ$100/day. There is effectively no inventory ceiling — every new campaign is pure incremental revenue.
- Unlimited concurrent campaigns
- No infrastructure cost per campaign
- Audience insights as a by-product
HailQuests
Unlimited branded AR treasure hunts at NZ$100/day. Campaigns scale without increasing infrastructure costs — each quest drives real foot traffic to venues.
- Geofenced collection drives visits
- Scales linearly with advertisers
- Gamified brand engagement
Future Revenue Opportunities
Market Opportunity
A Multi-Trillion-Dollar Global Industry
Digital customer acquisition remains fragmented — Haila is built to unify it.
Year 1
New Zealand
Year 2
NZ expansion
Year 3
Australia · UK · USA
Competitive Position
No One Else Does This
Traditional platforms manage bookings. Haila creates demand.
| Haila | OpenTable | ResDiary | SevenRooms | Booking Apps | |||
|---|---|---|---|---|---|---|---|
| Real-time demand creation | |||||||
| AI chatbot | |||||||
| Restaurants compete for customers | |||||||
| Pay It Forward | |||||||
| LiveCam | |||||||
| AI auto responses | |||||||
| Advertising marketplace | |||||||
| Surveys | |||||||
| Hail Quests | |||||||
| Hospitality games | |||||||
| Meetups | |||||||
| Staff AI training | |||||||
| Customer requests | |||||||
| Work From Table | |||||||
| Integrated APIs |
Financial Model
Conservative, Credible Projections
Investors dislike hockey-stick forecasts — so these numbers assume modest utilisation and a phased country rollout. Year 1 NZ assumes only ~13–14 of 67 ad slots sold on average.
NZ Year 1 Model
Homepage Advertising
Capacity: $2.45M · 20% utilisation
$489,000
≈ 13–14 of 67 slots sold on average
Surveys
Capacity: Unlimited · 250 campaigns
$175,000
No inventory ceiling
Hail Quests
Capacity: Unlimited · 250 campaigns
$175,000
Drives real foot traffic
5-Year Combined Projection by Country
NZ scales first; Australia (~5× NZ), UK (~13×) and USA (~66×) launch from Year 3 with discounted penetration.
- NZ
- AU
- UK
- USA
Total Revenue Trajectory
| Year | NZ | Australia | UK | USA | Total |
|---|---|---|---|---|---|
| Year 1 | $0.84M | — | — | — | $0.84M |
| Year 2 | $1.53M | — | — | — | $1.53M |
| Year 3 | $2.24M | $4.20M | Launch | Launch | $7.44M |
| Year 4 | $2.40M | $7.50M | $5.00M | $8.00M | $22.90M |
| Year 5 | $2.45M | $10M+ | $12.00M | $20M+ | $44.45M |
Haila Little Bites
Collect the food. Discover the venues. Build your hospitality world.
Proposed Pilot Initiative · Concept Only · Eat, Explore, Connect
The Big Idea
1 / 12What if discovering local hospitality became collectible?
Haila Little Bites is a proposed range of mystery miniature restaurant collectibles — inspired by the popularity of supermarket collectibles, but celebrating hospitality instead.
Concept visuals only — final products may differ.
Concept only. Haila Little Bites is a proposed pilot initiative. It is not yet launched or commercially confirmed, and is subject to manufacturing costs, sponsorship, legal review and successful testing. All visuals are concepts only and final products may differ.
Network Effect
A Self-Reinforcing Loop
The loop repeats — continuously compounding value for everyone.
Technology
Built to Integrate, Not Replace
Venues keep their existing booking system — Haila acts as a new customer acquisition channel.
Cloud-hosted · Mobile responsive · REST + webhook APIs · CSV no-code uploads
Go To Market
A Phased Global Rollout
Launch NZ
Venue acquisition
Advertiser acquisition
User growth
Australia
United Kingdom
United States
Founder
Built by a Hospitality Insider
Greg Harrison
Over 30 years across hospitality, finance, technology and business. Background includes hotels, restaurants, events, finance, business strategy, technology, AI and entrepreneurship.
Haila has been designed by someone who understands both hospitality operations and commercial realities — every feature solves a real problem he has lived.
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